Why Is An InfoGraphic Important?
It takes time to explain things to someone. So why not use a picture, a graphic an infographic. That is what we are talking about today. Connect your idea with your customer, clients and prospects through images. We have compiled this article on the importance of an infographic.
Infographics have been gaining popularity and have become widely used amongst businesses and organizations in both digital and print. They are a straightforward, practical and artistic way of presenting information without losing attention. In this fast-paced, modern age, people are inundated with information every day, and attention spans decrease by the second. Unfathomable amounts of data are stored online and organized for analyzing and reporting purposes.
It can be difficult for people to navigate through countless lines of numbers and statistics, whether it be online or in an excel sheet. Infographics are a powerful tool to allow people to quickly digest information through visual data, charts, and statistics. With the proper use of colour, proportion, and negative space, data can be transformed into unique, attention-grabbing, and persuasive graphics.
- Be Simple. The point is to condense many data and design a visual solution to interpret it. The design should allow the viewer to navigate the information without being confused easily. Less is more. Leave “breathing room” for the eye and limit the use of colours. The design will not get too busy by sticking to a palette of 3-4 colours.
- Be Universal. Universal design is essential so that information can be accessible to everyone. Many will understand an infographic by using recognizable icons and images. It is safe to assume that savvy internet users recognize most icons. Infographics can take on a language of their own by delivering information in an accessible way.
- Be Original. Each infographic design should be original, whether an important political issue, a sales report or marketing content. The design should be unique and grab viewers ‘ attention through the creative use of colour, proportion, fonts, images, and text. Maintain a cohesive aesthetic with the organization’s subject matter and brand image. Start with a mood board to capture the tone of the message or purpose.
Uses For Infographics
Created to educate and inform, an infographic uses design rationale to simplify complex data and present it in an easy-to-digest format. Nobody enjoys staring into an endless abyss of statistics – thankfully, an infographic can contextualize information and save us from drowning in a sea of numbers and figures.
The versatility of infographics makes them so attractive as a design solution. There are several ways to present data, including:
- Flow charts
- Side-by side comparisons
- Ordered lists
Infographics should always aim to show rather than tell. Although text always plays a vital role in any design, the visual aspects of an infographic should communicate effectively without an over-reliance on typography.
When creating an infographic, it’s not just about producing something that looks good – designers must also be able to figure out the best way of visualizing and representing data depending on the topic at hand. In addition, the central concept behind an infographic should be reflected in the data that is being presented, which is why a designer needs to be able to interpret the relationship between different sets of information.
If it’s branding you’re interested in, infographics can, of course, be designed to adhere to company guidelines. Branded Infographics are effective because they tell a data-driven story alongside your brand’s narrative, offering an ideal means of applying your company’s expertise and authority to matters. Whether designed for a set of annual reports or an Instagram post, an engaging and relevant infographic will lead people to value your brand’s credibility.
Impactful infographics don’t just display data – they emotionally connect with audiences. Ultimately, you’re looking for a reaction from people. This feeling will remind people of your brand by associating visual elements such as your logo, colour choice, and typography.
Nowadays, grabbing audiences’ attention from the get-go is becoming an increasingly difficult task. Turning static infographics into animated ones provides a potential solution.
Animated infographics can show processes and depict how a story unfolds. By offering the transition of information from one point to another, we can break things down and help viewers grasp precisely what is being communicated.
As we’ve mentioned, audiences are more responsive to visuals that provide emotional stimulation. Combine that with the engagement that motion graphics brings to the table, and you’ll increase the likelihood of content being shared, ultimately widening your audience reach. So whether breathing new life into older static infographics or producing something completely new, incorporating animation undoubtedly allows you to get more mileage out of infographics.
Reasons To Use Infographics
The average attention span is eight seconds, one second less than a goldfish. Therefore, marketers need to make a meaningful impact immediately on connecting with their target audiences. Here are six reasons why infographics help accomplish that goal:
1. Grab your attention. We are visual creatures, and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Simply put, infographics are far more fun and engaging than plain text.
2. Demonstrate expertise. Infographics make use of tables, graphs, charts and other information. This visual representation of extensive research shows subject-matter expertise and can enhance credibility in the marketplace.
3. Make detailed information more understandable. They say a picture is worth a thousand words. Effective infographics convey lots of data and information in a relatively small space. They extract essential facts and figures and deliver them in a relevant way.
4. Boost brand value. Infographics go beyond telling people about your brand. They demonstrate your value and knowledge in a meaningful manner. That’s why they must support your defined brand image and include a company logo and website address or other contact information.
5. Take your content viral. Because they contain lots of information about a single subject, they are ideal for sharing via social media channels.
6. Boost SEO. Once your infographic is posted on your website and shared via social media, it can generate backlinks essential to driving SEO.
We hope that you have found this article helpful.
Article compiled by hughesagency.ca
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