Types Of Social Media Marketing


Are you getting ready to use social media for marketing? We have compiled this article to assist you in developing a strategy for the successful implementation of a social media marketing plan.

[1]Amid constant adjustments to social media algorithms and search engine rankings, getting your content noticed can feel near impossible. While organic search is the free and perhaps more comfortable option, the chances of going viral without putting some money on the table are slim.

Although earned and owned media hold their marketing value, paid social advertising is the surest way to bring in traffic and sales from day one. As of 2021, 75% of Gen Zers and 48% of millennials are making purchasing decisions influenced by social media ads, and in 2020, social media ad spend in the US was valued at $40.3 billion.

Whether you’re a big or small business owner, social media advertising is a must, especially if you want to stand out from the crowd, gain content views and drive more sales.

What Is Social Media Advertising?

Social media advertising, or social media targeting, are advertisements served to users on social media platforms.

Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when the target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with a lower cost of acquisition.

In this blog post, we’ll cover all the ins and outs of social media advertising, from managing a campaign to different types of ads, as well as practical examples of how to put them into practice.

[2]Types Of Social Media Marketing

1. Social Networks

Examples: Facebook, LinkedIn

A social networking site is a social media site that allows you to connect with people who have similar interests and backgrounds. Facebook, Twitter, and Instagram are three of the most famous examples of social network websites.

These platforms allow us to connect with our friends, family, and even brands. In addition, most social network sites let users share thoughts, upload photos and videos and participate in interest groups.

2. Bookmarking Sites

Examples: Pinterest, Flipboard, Diggs

Bookmarking sites allow users to save and organize links to many online resources and websites. A great feature of these sites is the ability for the users to “tag” links, which makes them easier to search, and invariably share with their followers. StumbleUpon is a famous example of a bookmarking site.

3. Social news

Examples: Digg

A social news site allows its users to post news links and other external articles. Users then vote on said items, and the things with the highest number of votes are most prominently displayed. An excellent example of a social news site is Reddit.

4. Media Sharing

Examples: Pinterest, YouTube, Vimeo

Media sharing websites allow users to share different media types, with the two main ones being image sharing and video hosting sites.

Most of these sites also offer social features, like the ability to create profiles and the option of commenting on the uploaded images or videos. These platforms mostly encourage user-generated content where anyone can create, curate, and share the creativity that speaks about them or spark conversations.

As you might have guessed, YouTube remains the most well-known media-sharing site in the world.

5. Microblogging

Examples: Twitter, Facebook

These are just what they sound like, sites that allow the users to submit their short written entries, including links to product and service sites and links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account. Of course, the most commonly used microblogging website is Twitter.

6. Blog comments and forums

An online forum is a site that lets users engage in conversations by posting and responding to community messages. A blog comment site is the same except being a little more focused. The comments are usually centred around the specific subject of the attached blog. Google has a popular blogging site aptly titled, Blogger. However, there are a seemingly endless number of blogging sites, mainly because so many of them are niche-based, unlike the universal appeal of general social media sites.

7. Social Review Sites

Examples: TripAdvisor, Yelp, FourSquare

What’s one of the first things you see when you plan to buy a new product or try out a new restaurant? You will first head to the reviews if you are anything like us.

Review sites like TripAdvisor and FourSquare show reviews from community members for all sorts of locations and experiences. This keeps people out of the dark and allows them to plan better when choosing a restaurant for their date.

Not just beneficial to regular users like you and me, businesses can also get to understand the customer’s perspective.


Get started, have fun, and keep learning!

Article compiled by hughesagency.ca

Article reference links:

  1. https://www.bigcommerce.com/blog/social-media-advertising/#what-is-social-media-advertising
  2. https://seopressor.com/social-media-marketing/types-of-social-media/