New Marketing Ideas, Strategies &
Channels For 2022

Introduction:

We have compiled, from separate sources, New Marketing Ideas, Strategies & Channels For 2022


[1]Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?

Feel like you’re never able to generate enough leads or track the right metrics?

A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.

Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.

[2]Here are the top digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage.

1. Meta is everywhere.

Facebook officially changed its name to Meta. While creating a name for the parent company is logical (remember Google became Alphabet?), the choice is what matters. Facebook is betting big on the Metaverse, which is a term for virtual and augmented experiences. This is a big bet on the future of the web.

Recommendation: Marketers should begin to look for opportunities for their business in these spaces.

2. Influencers continue to grow (even for B2B).

Influencer marketing is set to reach $13.8 billion in 2021 and continue to grow. Influencer campaigns inherently provide context and relevance since the influencer is endorsing the product. B2B brands also continue to embrace influencers — Adobe, SAP, GE and PWC all have harnessed this trend.

Recommendation: Marketers should look for opportunities to partner with influencers in their space.

3. Advertising is challenged by privacy.

Modern digital ads are heavily reliant on data to automatically optimize. New privacy regulations like the iOS update and the pending removal of cookies have been reducing the data used in artificial intelligence.

Recommendation: Marketers should assess the impact that this will have on their advertising and be proactive.

4. Marketers get more strategic.

As automation, artificial intelligence and machine learning take away a lot of the grunt work of digital marketing, marketers must become more strategic. The options in digital marketing continue to grow.

Recommendation: Marketers need to think strategically to focus on what really drives their business growth.

5. LinkedIn is growing, growing, growing.

LinkedIn continues to be a rising star in the digital space. Each quarter they show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better results for businesses and pages.

Recommendation: Marketers should go all-in on LinkedIn

Conclusion:

We hope that these ideas have helped your marketing efforts

Article compiled by RapidPage.ca

Article Reference Links:

  1. https://www.searchenginejournal.com/webinar-lp-new-marketing-ideas-strategies-channels-for-2022/
  2. https://www.forbes.com/sites/forbescoachescouncil/2021/12/07/twelve-digital-marketing-trends-for-2022-and-how-to-take-advantage-of-them/