Infographics Design, 25 Ideas To Achieve Effective Messaging. – Part 1

Introduction:

We have compiled, from separate sources, 25 Infographic Design Ideas.


Graphically Appealing Design

The graphics in this image are not universal. They require text to provide context so that a viewer will understand the intended message.

The imagery and symbols included in infographics are the most important elements. This is why great design is so important. Designers are tasked with making something that is both visually pleasing, but also perfectly conveys the intended message. In infographic design, the designer has to accomplish both tasks while insuring that the imagery, layout, design, and text all work together to accomplish the goal of the infographic. Combining clear symbolism with an appealing design will provide the best results. In infographic design, esthetics work with the chosen imagery to tell the story.

https://www.freepik.com/blog/the-importance-of-great-design-in-infographics

Eye-Catching Title

Get more people to click on your shares and look at your content. Great headlines are 80% of your content success. If your headline doesn’t make them click, your content has failed. For example be ultra-specific and avoid general fluff.

Writing catchy titles and headlines is one of the best ways to increase engagement on your content. Catchy titles are the first thing your audience sees and can dictate if they decide to stay on your page. So, one of the best content marketing hacks to boost engagement, is to improve your headlines and titles. The Copypress infographic outlines some essential tips for improving your headline and title writing skills.

https://www.dreamgrow.com/create-headlines-infographic

Compelling And Clever Story

After spending slightly more than a year in my previous role, I moved into a new role in my Organization. This new role was my first experience in Customer Management analytics. The amount of data was more than I had handled ever before. The impact I could have on my employers’ profitability was huge.

I worked hard to deliver good quality analysis but the impact from these analysis was lower than what I could have created. This is a common situation many analysts face during their career. The transition from being a number cruncher to a story teller (of course, based on numbers) is more difficult than it sounds. Thankfully, Infographic came to my rescue. Although, the purpose of infographics is to share content and increase visibility over the web, they can be used to create stories in effective manner.

https://www.analyticsvidhya.com/blog/2013/08/create-compelling-stories-infographics/

Trustworthy And Relevant Data

If you want to share information with someone, tell it to them. If you want that person to retain that information, tell a visual story with an infographic. Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling, engaging way with content consumers. They can tell a story that captivates readers in a way words alone fail to accomplish.

And, for those concerned with infographics being a thing of the past, infographics have had the biggest increase in usage among B2B marketers in the last four years and was at 67% in 2020. Marketers, too, agree with the power of visuals. In fact, 49% of marketers rate visual marketing as “very important” to their marketing strategy; 22% consider it “important”, and 19% say that their strategy is nothing without visual content.

https://www.searchenginejournal.com/infographic-benefits/267781

Choose The Right Kind Of Chart Types

The best infographics fuse data with text and visuals to tell a persuasive story.

Unfortunately, you can’t just plop some numbers into your infographic and expect your readers to gain anything from it. You have to put some thought into the presentation of the data to create clarity and boost understanding.

But I guarantee you, that little bit of extra effort you put into choosing the best chart for your data will be worth it! When used appropriately, charts can:

  • Enhance comprehension of complex concepts
  • Strengthen the persuasiveness of claims
  • Make key insights more memorable

https://venngage.com/blog/how-to-choose-the-best-charts-for-your-infographic/


Conclusion:

We hope that these ideas have helped your marketing efforts

Should you need assistance with any of the above techniques, please reach out to sales@hughesagency.ca today.

Article compiled by Hughesagency.ca

Article Reference Links:

  1. https://www.freepik.com/blog/the-importance-of-great-design-in-infographics
  2. https://www.dreamgrow.com/create-headlines-infographic
  3. https://www.analyticsvidhya.com/blog/2013/08/create-compelling-stories-infographics/
  4. https://www.searchenginejournal.com/infographic-benefits/267781
  5. https://venngage.com/blog/how-to-choose-the-best-charts-for-your-infographic/