Effective Marketing Strategies In
Social Media


Social media is a great way to reach out to potential clients and prospects. We have compiled this article for insight into using Social Media in your marketing campaign strategy.

[1]Set goals that make sense for your business

Let’s kick things off with a quick question:

“What do you want from social media?”

Social media strategy planning starts with your goals.

According to the 2021 Sprout Social Index™, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). So, whether you want to build a more significant following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how much time and energy you’ll need to dedicate to your campaigns.

Sample Social Media Goals For 2022 And Beyond

What matters is that you set realistic social media goals.

Emphasis on “realistic,” by the way. We recommend tackling smaller objectives that allow you to scale your social efforts reasonably and affordably.

Below are some sample goals that businesses of all shapes and sizes can pursue.

Increase brand awareness. This means getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and values first.

Generate leads and sales. Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident. For example, are you about alerting customers about new products and promos? Are you integrating your product catalogue into your social profiles? Are you running exclusive deals for followers?

Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before.

[2]Social media is crucial to any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows,” “likes,” and “shares” is still significant, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to understand their audience’s needs entirely. To help you out, I’ve put together ten social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.

1.[3] Start Using Chatbots.

You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers without the potential need for any human interruption. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting with through social media. Platforms such as Chattypeople make integrating an AI-powered chatbot into your social media strategy easy. These tools allow you to create a chatbot that:

  • Doesn’t require any coding knowledge.
  • Can answer customer questions.
  • Can take orders directly from Facebook Messenger and comments.
  • Integrates with all the major payment systems.

2. Create A Personalized Experience For Your Customers.

Chatbots are not only a great way to automate specific everyday tasks, and if implemented correctly, your chatbot will allow you to create more personalized experiences for your customers. To do this, stop linking your advertisements solely to your landing pages, and create ads that redirect your audience to a Messenger window with your chatbot. Linking ads to your chatbot will:

  • Break the traditional views customers have of you only trying to sell to them.
  • Make your customer’s experience more personal.
  • Boost your sales.
  • Create a loyal fan base.

3. Create An Efficient Content Marketing Strategy.

Quality is crucial, and content is no exception. Content marketing has been a prominent form of marketing for a long time, and this is not set to change anytime soon. Unfortunately, many brands are not linking quality content with the proper posting schedule and the correct frequency of posts. High-quality SEO content coupled with all the above will help you bring in the right customers at the right time. Aside from its ability to attract an organic audience, a good content marketing strategy can be implemented for free. Be sure to create a relevant hashtag strategy along with your optimized and thorough content.

4. [4]Learn Everything You Can About Your Audience

Create Audience Personas

Knowing your audience and what they want to see on social media is critical. That way, you can create content that they will like, comment on, and share. It’s also essential to turn your business’s social media followers into customers.

When it comes to your target customer, you should know things like:

  • Age
  • Location
  • average income
  • Typical job title or industry
  • Interests
  • etc.

Here’s a simple guide and template for creating audience/buyer personas.

Get to know your fans, followers, and customers as real people with actual wants and needs, and you will learn how to target and engage them on social media.

5. Get To Know Your Competition

Odds are your competitors are already using social media, which means you can learn from what they’re doing.

Conduct A Competitive Analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.

It will also help you spot opportunities.

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into Twitter or Instagram. You might want to focus on the underserved networks of your audience rather than trying to win fans away from a dominant player.

Use Social Media Listening

Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.


Don’t be afraid to use some of the above techniques. However, make them uniquely yours by modifying them to suit your business and marketing campaign style.

Article compiled by hughesagency.ca

Article reference links:

  1. https://sproutsocial.com/insights/social-media-marketing-strategy/
  2. https://www.entrepreneur.com/article/293321
  3. https://www.entrepreneur.com/article/293321
  4. https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/