Advantages of Geofencing – for many applications
GeoFencing is important in many applications. Therefore, we have compiled this article to demonstrate the power of Geofencing.
Geofencing plays an essential role in making your final mile delivery efficient. Geofencing is leveraged to minimize FTAs (failure to attend) and improve the fulfillment of SLAs (Service level agreements) in the logistics and supply chain industry.
As the word suggests, geofencing is about fencing, particularly geography. It is a virtual boundary enabled by GPS tracking. Creating virtual perimeters with the help of geofencing tools helps deliver a superior last-mile delivery experience. You can set up alerts and triggers every time a person crosses or enters your defined geofences.
Geofencing solutions use live location data to activate alerts, notifications, or in-app events, which helps determine whether the asset has moved in or out of a particular zone. Geofencing software developers integrate the geofencing API or SDK with existing software and maintain location triggers.
- Marketing: Set-off proximity alerts for deals when app users are at the desired location
- Tourism: Provide location-specific information based on traveller’s geo coordinates
- Human resources: Tracking employees to see if they are at their designated sites
- Zoning: Understand when vehicles or equipment leave or enter certain premises
- Attendance: Determine if field personnel are within their earmarked geocoded area
A field management software with geofencing technology will trigger an action every time your vehicle or agent enters or exits a geofenced area, and the system will send an automatic alert or notification to keep you updated.
According to the recent study on telematics, nearly 70% witnessed improved driver behaviour and more accurate resource utilization after introducing geofencing technology to their management operations. Furthermore, in the high-security transport and logistics domain, geo-fencing is essential as an effective deterrent against cargo theft.
For enhanced fleet management, organizations can benefit from using geofencing technology. It offers several advantages that can help you improve safety, reduce costs, and increase productivity throughout your fleet.
BENEFITS OF GEOFENCING
Geofencing marketing is a method of precisely targeting ads and content by location-based delivery. The technique utilizes geofences, virtual lines drawn around the physical boundaries of a location, to target internet-capable devices within that target location. When potential customers enter the geofenced area, they receive alerts or notifications for promotional offers, sales, or events. Geofencing allows marketers to focus their efforts to create a strong brand identity locally. Below are 3 of many reasons to consider introducing a geofencing marketing plan into your overall marketing strategy.
Geofencing allows you to target your content precisely. That precision enables you to create high-quality content that resonates with the demographics of a particular area. For example, rather than casting a wide net with one campaign, you could quickly launch one for rural areas and one for urban areas, one for a neighbourhood with young families and another for student housing, etc. Geofencing allows businesses to specifically target local customers, who in turn will help support brand identity in your community.
Geofencing allows you to get the right content out at the right moment. For example, using a geofence helps disseminate sales, promotions, or events. Ads and notifications during these events can help get customers in the door and do business with you.
Geofencing is cost-effective. The chances are that your company is already using a marketing tool capable of setting a geofence. Utilizing those capabilities will not cost you any more than you are currently spending on Google AdWords or Facebook Ads but will allow you to put your ad dollars to better use by specifying your audience by location.
Geofencing is an easy way to make the most out of your content, campaigns, and promotions.
1) Preventing vehicle theft
Thefts of company vehicles and assets are shared. Company assets require heavy investment and must be secured to avoid being damaged or misused. Geofencing helps protect organizational assets by providing regular alert notifications once a vehicle trespasses the geofenced location. This puts a severe cap on vehicle theft too.
A field management software enabled with geofencing technology can curb unnecessary wastages of the fleet, fuel, and time. Geofencing alerts ensure your drivers and delivery agents are not diverted to the wrong areas. If your agent enters an incorrect location, the geofencing feature immediately alerts him to the correct place. As a result, you save time by travelling to the right location and vehicle and fuel usage. The monetary gain is enormous in the long run, which adds to the fleet and workforce efficiency.
With geofencing, you can track your vehicles and agents in real-time. It provides complete visibility into the movement of your field resources. If any incidents occur outside your geofenced borders, you can quickly locate your drivers and field agents to provide them with the necessary assistance. It assures safety in times of emergency or unwanted scenarios. Moreover, it arrests chances of vehicle theft and misuse of time.
You can get detailed reports for all the geofenced areas with time stamps and validations. This gives the management a complete account of how the driver and agent are spending time on the field, if he has trespassed borders, etc. It also provides access to detailed fleet reports, which helps evaluate the overall ROI regarding routes, workflows, and field operations. With such granular data on the performance of geofenced areas, the organization can further decide the improvement roadmap and design new geofenced territories.
Your field operations depend heavily on meeting the SLA timelines. And with geofencing, companies can ensure these timelines are not compromised and follow the decided scheduling adherence. For example, geofencing alerts could check if the assigned routes are followed. In the case of multiple deliveries, following the optimal workflow is critical, along with designated time stops. Geofencing triggers ensure that the schedule of your field operations is not breached.
How to set up a geofence
It’s simple and easy to set up geofencing for your business. First, you choose the area you want to target and how far you want it to extend.
When you create your fence, you’ll want to keep your radius small. The size will depend upon whether people walk or drive to your business.
If your customers primarily walk to your business, you’ll want to keep your geofence within 4-5 blocks of your business. This distance is close enough to attract people to your storefront, but not so far that they have to walk a long way to get there.
On the other hand, if your customers travel to your business primarily by vehicle, you can extend your radius further. For example, you can make your geofence spread 4-5 miles to ensure that you reach people as they get closer to your business.
Even though this blog is mostly about digital marketing, we thought it necessary to have an article demonstrating the term Geofencing and its use in many applications.
The article was compiled by hughesagency.ca.
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