5 Ideas To Make Your Website
User-Friendly- Part 2


We have compiled, from separate sources, 5 Ideas To Make Your Website User-Friendly- Part 2.

Keep Your Content Simple And Scannable

If you want to provide a great user experience on your business website, blog, or e-commerce store, keep it simple, including your website content. Nothing will turn off your target audience faster than dry, dull, and overly long content. Avoid using technical or industry jargon, and keep your text content short and concise.

Use proper formatting to allow your audience to skim over your content to identify sections that interest them as quickly as possible. Our user-friendly web design tips include using correct text formatting, headers and sub-headings, and the odd list or three. Using lists will break up your text into manageable chunks and make it easier for visitors to consume.

Implement Site Search

Our user-friendly web design tips would not be complete without mentioning the site search. You think your website is well-organized. But it may be different for your website visitors, especially the first time. Large or complex sites may be confusing at first. Therefore users expect site search functionality in 2020, or they will simply look for it elsewhere.

Strive For Visual Balance

As we just mentioned, in 2020, your website visitors are less into reading, and more likely to quickly scan your content. Scanning text applies especially to mobile consumers. Your target audience will expect text content, graphics and infographics, images including video, and even color or gradient backgrounds to keep them engaged and interested.

User-friendly web design means that you don’t go overboard with just one or two of the above. Our user-friendly web design tips recommend that you aim for an overall balance of all of the above. Once again, be sure to focus on the needs and expectations of your target audience. Older, less tech-savvy users will prefer more text. A younger audience will expect more visuals.

Add A Chatbot

You may not always be available to help your website visitors, but you still want to appear responsive and helpful. One way to achieve that goal is to add a chatbot to your site. Even when you are away from the office, or asleep at night, your chatbot will be able to assist your target audience. Many chatbots can answer basic questions or direct visitors to the appropriate content. If not, they can collect email addresses so you can follow up at a later time.

Include An Faq Page

No matter what industry you are in or what type of website you have, an FAQ page is extremely valuable to have. An FAQ page not only makes a website more user-friendly, but it can also add SEO value as well as help drive more traffic to other pages throughout your website. An FAQ page is a great spot to work in relevant keywords as well as incorporate internal linking to drive traffic to different pages that may not get as much traffic as you would like. From a user standpoint, an FAQ page can do wonders for a user’s experience. People hate having to dig for information, or even worse, having to call or email to get a simple question answered. So, make it easy for them by putting frequently asked questions and their answers all in one convenient spot! In the case that the user has a question that is not answered on the FAQ page, have an optimized and straightforward contact page.


We hope that these ideas have helped your marketing efforts
For Assistance with Website Optimization, Visit Hughes Agency.ca.
Article compiled by hughesagency.ca

Article Reference Links:

  1. https://usabilitygeek.com/5-ways-to-make-your-business-website-user-friendly/