25 Website User Optimization Tips- Part 4


We have compiled, from separate sources, 25 Website User Optimization Tips.

Get Backlinks From Your Visual Assets

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:

  • Relevance
  • Authority

With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But this isn’t an exact science.


Add “What Is X” Definitions To Blog Content

You can optimize your post by using an SEO plugin like Rank Math / SEO Press. It will help you reach the top of search engine results pages and make sure that all posts get optimized for keywords. You can also include the keyword in the title to optimize search engine results pages (SERPS).

Another great tip when optimizing content with keyword phrases or long-tail keyphrases is to include them as part words within titles too – not just at either end.”


Rank In The Featured Snippets

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content.

These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google better understand when your page is the best answer for a relevant query with one of these search features available.


Find More Guest Post Opportunities

If you aren’t, it’s time to start now. Over the years, there’s been plenty of speculation about the death of guest blogging, but the tactic remains one of the most effective ways to promote yourself and your business.

Here are just a couple of examples to prove our point. Elna Cain used a guest blogging strategy to make a full-time income from freelance writing. And Buffer used guest blogging to attract 100,000 customers.


Improve Your Organic CTR

Organic click-through rate (CTR) is defined as the ratio of searchers who click on an organic result in the search engine results pages divided by the total number of searches (impressions) for that term.

Organic clicks ÷ impressions = Organic CTR



We hope that these ideas have helped your marketing efforts

Should you need assistance with any of the above techniques, please reach out to sales@hughesagency.ca today.

Article compiled by Hughesagency.ca

Article Reference Links:

  1. https://blog.hubspot.com/marketing/backlink-strategies
  2. https://xenrion.com/optimize-existing-blog-post/
  3. https://www.searchenginejournal.com/featured-snippets-optimization/410622/
  4. https://optinmonster.com/ultimate-guide-to-guest-blogging-strategy/
  5. https://www.searchenginejournal.com/boost-google-organic-click-through-rate/381736/