25 Website User Optimization Tips- Part 3


We have compiled, from separate sources, 25 Website User Optimization Tips.

Add Related Keywords to Your Content

Whenever you create content for your website (like a pillar web page or a blog post), you must consider search engine optimization too. Creating content that focuses on a single topic, essentially a keyword phrase, helps you get found on search engines like Google.

When we help our clients learn to create content for their websites, we encourage them that, for every page of content, there should only be one topic or target keyword phrase for that page. So if you have 10 topics or phrases you want to be found for, you should have at least 10 pages of content.


Add Text To Infographics, Podcasts And Videos

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations.

That’s why, as a marketer, it’s important to display information in a combination of visual and text, in an easy-to-consume way. A great way to do that is through infographics. If you’ve wanted to create and publish an infographic, you’ve come to the right place. I know you might be thinking, “I’m not a graphic designer” or “I’ve never made an infographic before.” But you’re not alone.


Update Old Pages

One of the most frequently asked questions in the SEO community is about updating old content. Provided the topic is the same, should you refresh an old page or publish a new one?

It seems like the current consensus is in favor of updating an old page. The prevailing argument is that old pages already have some traction with Google. They’ve been ranked and re-ranked, there might be some backlinks attached, along with a history of user behavior and other favorable ranking signals. So, an old page gives you a headstart when publishing and ranking content, whereas with a new page you would have to build your ranking from scratch — it’s more of a gamble.


Speed Up Your Website

The website speed makes the first impression about your business. It’s essential to understand that you won’t get a second chance when it comes to user experience. Low website speed is one of the most frustrating things that will turn people off about your resource.

High-performance websites results in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. Slow websites will cost you money and damaged reputation. By reducing the page load time you will positively impact marketing and sales processes. You’ll get higher traffic and attract more qualified leads that can be converted into customers. In this article, we will give you recommendations about how to improve your website performance and page load time.


Use The Google Search Console

Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results. It provides essential marketing data that you need to start tracking from day one. It also alerts you about errors, security issues, and indexing problems that may affect your website’s search rankings.

You can use all this information in your WordPress SEO strategy to increase your website traffic. The sad part is that most businesses don’t utilize the full power of Google Search Console because most of them think that just adding their website to Google Search Console is enough. There’s so much more that you can do with the tool.



We hope that these ideas have helped your marketing efforts

Should you need assistance with any of the above techniques, please reach out to sales@hughesagency.ca today.

Article compiled by Hughesagency.ca

Article Reference Links:

  1. https://boomcycle.com/how-to-seo-your-content-16-places-to-put-your-keyword-phrase/
  2. https://blog.hubspot.com/marketing/create-infographic-powerpoint-keynote
  3. https://www.link-assistant.com/news/update-old-content.html
  4. https://www.altexsoft.com/blog/engineering/12-techniques-of-website-speed-optimization-performance-testing-and-improvement-practices/
  5. https://www.wpbeginner.com/beginners-guide/google-search-console-ultimate-guide/