25 Website User Optimization Tips- Part 2


We have compiled, from separate sources, 25 Website User Optimization Tips.

Emphasize value and credibility

Website optimization involves many different elements. In fact, it can often seem as if there is a never-ending series of things you can tweak, test and perhaps even totally re-invent when optimizing your website. But, it would make sense that your first and most important priority should be to ensure your value proposition is central to all of the content on your website.

The value proposition is, after all, the foundation of everything else you will do, and serves as the root of all your communication materials. In this report, we’ll show you:

  • How to develop the right value proposition
  • Tips for using testimonials as part of your strategy
  • Ways to get started with landing pages
  • Why testing and an open mind are important


Experiment And Test

If you’re working on optimizing your conversion rate, chances are, you’ve already done some testing on your website. Maybe it’s A/B testing or multivariate testing, or maybe you’ve run a heat map or two.

These are all tools available to you to deliver the best experience possible to your visitors. In this article, we’re going to talk about another one, user testing: what it is, and how you can use it to come up with really good hypotheses for your experiments.


Use Keywords In The Right Places

Search for each keyword phrase you are going to focus on and determine how the search engine is generating the search listing so that you can attempt to improve it if needed.

In this case, you’ll want to search for the phrase the same way most people search, that is without putting quotes around the phrase. So for one of the phrases in the keyword mapping example above, I’ll search for [chrome frame sliders] without putting quotes around the phrase.

In North America, you should check the listings for at least Google and Bing (The Yahoo listing will be very similar to the Bing listing).


Keep Users On Your Site Longer

The time people spend on your website is a clear indication of how they feel about it. If users are abandoning your site without spending enough time to look at it, then something is wrong that needs to be fixed.

Abandoning visitors increase your bounce rate, which in turn effectively reduces your conversions and ultimately your profits.

You can easily find out the average time a user spends on your website in Google Analytics. It is shown in your reports under Audience » Overview.

A good average for the time-spent metric depends on what kind of content you are offering. If it is a long article, and your average time spent on that page is less than a few seconds, then it needs your attention.

As a site owner, your goal is to make users stay long enough to see what you have to offer.

Here are a few hacks that you can apply to keep visitors longer on your website.


Delete Zombie Pages

The detection and processing of zombie pages allows to:

  • Improve the user experience of visitors. Removing or correcting the zombie pages of a site allows to provide a better user experience and to improve the bounce and conversion rate of a site.
  • To improve the Quality Score awarded by Google. The search engine judges a site as a whole – compensating for the negative effects of zombie pages raises its overall score and therefore improves its positioning.
  • To optimize the crawl budget. Removing or blocking the indexing of zombie pages allows to spread the crawl time that is allocated to a site on its most significant pages.



We hope that these ideas have helped your marketing efforts

Should you need assistance with any of the above techniques, please reach out to sales@hughesagency.ca today.

Article compiled by Hughesagency.ca

Article Reference Links:

  1. https://content.marketingsherpa.com/data/public/reports/quick-guides/QG-Web_Optimization.pdf
  2. https://www.optimizely.com/insights/blog/user-testing-a-pillar-of-great-experiments/
  3. https://searchengineland.com/12-steps-to-optimize-a-webpage-for-organic-keywords-108846
  4. https://optinmonster.com/11-hacks-to-keep-visitors-on-your-pages-longer/
  5. https://done.lu/zombie-pages-chase-them-away-from-your-site/