25 Website User Optimization Tips- Part 1


We have compiled, from separate sources, 25 Website User Optimization Tips.

Technical Seo

Some find the idea of performing technical SEO to be intimidating. Thanks to the many SEO tools available, an SEO audit is no longer a daunting task. The key, however, is to know how to interpret the data provided and what to do with it.

For starters, you should check the following:

  • Make certain your site qualifies as being mobile-friendly.
  • Check for status code errors and correct them.
  • Check the robot.txt for errors. Optimize if needed.
  • Check your site indexing via Google Search Console. Examine and fix any issues discovered.
  • Fix duplicate title tags and duplicate meta descriptions.
  • Audit your website content. Check the traffic stats in Google Analytics. Consider improving or pruning underperforming content.
  • Fix broken links. These are an enemy of the user experience – and potentially rankings.
  • Submit your XML sitemap to Google via Google Search Console.


Build relationships with your customers

SEO and user experience (UX) work hand in hand with each other. Building trust organically is how SEO helps your business. User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increasing traffic and ultimately increasing your SEO. As this happens organically over time, your rank on a search engine results page (SERP) will get closer and closer to those top 10 spots.

User experience includes how well your customers can navigate through your site. Your website’s foundation must be solid and sturdy. UX is a mix of how web design, tone, and branding come together to make the user’s experience the best it can be.


Know Your Website – Know Yourself

Any page that takes longer than 3 seconds to load loses roughly half its traffic. According to Google, sites loading within 5 seconds experience 70% longer sessions and 35% lower bounce rates. Therefore, ensure that the load time of your website is as immediate as possible. When a mobile website is clumsy or slow, users simply move to another site.

Even well-designed websites can perform poorly if users experience long load times. Consider using tools like Google Page Speed Insights Tool and Google Mobile-Friendly Test Tool to find out how quickly your site loads and whether your site meets mobile usability criteria.


Speak To Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy.

Despite this, marketers and other organizational leaders alike are neglecting the customer before and after the sale. The biggest barrier to even beginning is usually the lack of a deep understanding of the customer in the first place.


Run 1-2-1 User Research Sessions

To allow us to run qualitative and quantitative research for all of our CRO clients, we’ve recently completed the development of our in-house user research facility, Mindseye. Mindseye has been created with users at the heart. We’ve purposely created a relaxed, informal, and homely environment to encourage natural behavior.

We’ve also invested in both desktop and mobile eye-tracking technology which provides us with another layer of data to draw upon to support our recommendations. Eye-tracking also helps us tap into users’ subconscious behavior, meaning we don’t have to rely solely on what users tell us.



We hope that these ideas have helped your marketing efforts

Should you need assistance with any of the above techniques, please reach out to sales@hughesagency.ca today.

Article compiled by Hughesagency.ca

Article Reference Links:

  1. https://www.searchenginejournal.com/website-optimization-essentials/280641/#close
  2. https://www.metricmarketing.com/blog/the-importance-of-seo-for-your-business-benefits-of-seo-why-seo-is-so-powerful/
  3. https://www.analytixit.com/2020/06/17/7-simple-tips-for-optimizing-a-websites-user-experience/
  4. https://neilpatel.com/blog/understand-your-customers/
  5. https://vwo.com/blog/how-to-conduct-user-research/